Privacy Policy

1. Information We Collect

A. Information You Provide Directly

• Name, phone number, and email address when completing a contact form or reservation inquiry
• Reservation details (date, time, party size, special requests) when booking through our Website or via OpenTable
• Order information (name, pickup details) when placing an online order — payment details are processed securely by Toast and are not stored on our servers
• Any communications you submit to us via email, phone, or contact form
• Marketing preferences when you opt in to receive emails or text messages from us

B. Information Collected Automatically

When you visit our Website, certain technical information is collected automatically, including:

• IP address and approximate geographic location (city/region level)
• Browser type, version, and operating system
• Pages visited, time spent on each page, and navigation paths
• Referring website, URL, or search terms
• Device type (mobile, desktop, tablet)
• Cookies and similar tracking technologies (see Section 5)

C. Information from Third Parties

We may receive information from third-party platforms you interact with in connection with Casa Tequila Prime, including reservation history through OpenTable, order history through Toast, aggregated website usage data through Google Analytics, and interaction data through Meta/Facebook if you engage with our social media pages or advertisements.

2. How We Use Your Information

We use the information we collect to:

• Process and confirm table reservations and send reminders
• Fulfill and communicate updates about online food orders
• Respond to your inquiries and provide customer service
• Send promotional offers, new menu announcements, and event invitations (only with your consent)
• Analyze website traffic and improve the functionality and user experience of our Website
• Deliver relevant advertising on third-party platforms (if you have opted in or visited our Website)
• Comply with applicable legal obligations and prevent fraudulent activity
• Maintain the security and integrity of our systems

3. Information Sharing

We may share your information with the following categories of recipients:

Service Providers

We work with trusted third-party service providers who process data on our behalf, including OpenTable (reservation management), Toast (online order processing and payment), Google (website analytics and mapping), Meta Platforms (advertising and remarketing), email marketing platform providers, and website hosting and technology service providers.

Legal Requirements

We may disclose your information if required to do so by applicable law, court order, subpoena, or other valid legal process, or to protect the rights, property, or safety of Casa Tequila Prime, our guests, or others.

Business Transfers

In the event of a merger, acquisition, reorganization, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you via a prominent notice on our Website of any change in ownership or use of your personal information.

4. Third-Party Services

Our Website integrates with the following third-party services. Each is governed by its own privacy policy, which we encourage you to review:

Casa Tequila Prime is not responsible for the privacy practices of any third-party service. We recommend you review their policies before providing your information.

5. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our Website. A cookie is a small data file placed on your device when you visit a website.

You can control cookies through your browser settings. Please note that disabling certain cookies may affect the functionality of this Website. For information on managing cookies in your browser, visit your browser's help documentation.

We may implement a cookie consent management tool on this Website to allow you to manage your preferences. Where required by law, we will obtain your consent before placing non-essential cookies.

6. Email & SMS Marketing

If you provide your email address or phone number and opt in to receive marketing communications from Casa Tequila Prime, we may send you promotional offers, new menu announcements, event invitations, and loyalty program updates.

Email Opt-Out

You can unsubscribe from marketing emails at any time by clicking the "Unsubscribe" link at the bottom of any marketing email, or by contacting us directly at the information provided in Section 12.

SMS / Text Message Opt-Out

If you have opted in to receive SMS messages from Casa Tequila Prime, you may opt out at any time by replying STOP to any message we send you. Standard message and data rates may apply. Message frequency varies.

Opting out of marketing communications will not affect transactional messages such as reservation confirmations and order updates.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy, comply with applicable legal obligations, resolve disputes, and enforce our agreements.

• Reservation and order records are generally retained for up to three (3) years for business and tax recordkeeping purposes
• Marketing contact records are retained until you opt out or request deletion
• Website analytics data (via Google Analytics) is governed by Google's data retention settings, typically 26 months
• Contact form submissions are retained for up to twelve (12) months unless required longer for legal purposes

8. Your Privacy Rights

Regardless of your location, you have the following rights with respect to your personal information:

• Right to Access: Request a copy of the personal information we hold about you
• Right to Correction: Request that we correct any inaccurate or incomplete personal information
• Right to Deletion: Request that we delete your personal information, subject to certain legal exceptions
• Right to Opt Out: Opt out of marketing communications at any time
• Right to Data Portability: Request a portable copy of your personal information where technically feasible

To exercise any of these rights, please contact us using the information in Section 12. We will respond to verified requests within 30 days.

9. California Residents — CCPA / CPRA Notice

If you are a resident of California, you have additional rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA).

Your California Rights

• Right to Know: Request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months, including the sources, business purposes, and categories of third parties with whom we share it.
• Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt Out of Sale/Sharing: We do not sell or share your personal information for cross-context behavioral advertising. If this practice changes, we will update this Policy and provide a "Do Not Sell or Share My Personal Information" link.
• Right to Limit Use of Sensitive Information: You may request that we limit our use of sensitive personal information to what is necessary to provide our services.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To submit a California privacy request, please contact us using the information in Section 12. We will respond to verified requests within 45 days, with a possible 45-day extension when reasonably necessary.

10. Children's Privacy

Our Website is not directed to individuals under the age of 13, and we do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe we have inadvertently collected personal information from a child under 13, please contact us immediately at the information provided in Section 12 and we will take prompt steps to delete such information.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational, legal, or regulatory reasons. We will indicate the date of the most recent revision at the top of this page. Where changes are material, we may also notify you by posting a notice on our Website's homepage.

Your continued use of this Website after any changes constitutes your acknowledgment of the updated Policy.

12. Contact Us — Privacy Inquiries

For questions about this Privacy Policy, to exercise your privacy rights, or to submit a data request, please contact us: